Rotorua is a great place to do business

Rotorua's location in the central North Island provides a strategic advantage as population growth and economic development continue in and around our region.

Our city has a lot to offer, and a big part of our focus at RotoruaNZ is to identify more opportunities to bring people, resources, infrastructure and ideas together to create more diverse investments and development opportunities for our district.

If you'd like to know more about the work we do and how we support Rotorua's economic development, business investment and growth, please subscribe to our one or more of our newsletters

Destination Management Plan

The Rotorua Destination Management Plan was developed during 2021 in partnership with Te Arawa, Central Government, Rotorua Lakes Council, and members of our local tourism, hospitality and accommodation sectors. It sets out a strategic pathway for sustainable tourism development to ensure Rotorua is a thriving visitor destination for the benefit of the local community.

Forest Futures Action Plan

The Rotorua Forest Futures Action Plan takes a te ao Māori approach to deliver Rotorua-led initiatives to bring the community benefits from forests as we move towards becoming a Centre of Excellence in forestry and wood processing.

Our stories

Let us introduce you to our Rotorua business people